5 Reasons to Support IFA - Reason #3: LIVE WITH PASSION

Samrat Som, the Creative Director of a leading apparel brand, has always been passionate about art and design.

In this video, made by filmmaker Sumantra Ghosal, he talks about the need for the corporate world to look beyond immediate return-on-investment when creating marketing strategies and how IFA through the arts and culture helps him add value to long term brand building.

That's why Samrat is a Friend of IFA.

Join him and others like him as they recognise the necessity of the arts in the corporate world.

Click here to support IFA by becoming a Friend of IFA today.
It's just Rs 3,500 for a year!