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Appreciating our potential to extend our reach and achieve
greater impact, the Sir Ratan Tata Trust has awarded IFA a
generous grant in the form of a drawdown fund. We can use
this fund to support our grant making, drawing from it amounts
equal to what we raise from Indian citizens, non-resident
Indians and Indian corporations and trusts.
IFA provides a flexible channel for extending support to
the arts in India. Because of the inclusiveness of our grant
making and the breadth of our constituency, we are well placed
to match the different interests of donors with the needs
of the arts community.
IFA can, for instance, facilitate Indians abroad to contribute
to the preservation and vitality of the arts of India and
thereby strengthen their emotional and cultural ties with
their home country. With our special expertise and wide knowledge
of the field, IFA is able to create a variety of funding opportunities
for non-resident Indians, which respond to their particular
interest in Indian culture.
IFA has also been able to enlist the support of companies
because we recognize that corporations need to be provided
with a strong business reason for supporting the arts. We
develop proposals that create a synergy between our grant-related
activities in the public domain and the corporate objective,
brand positioning, target audience and geographical market
focus of different business houses.
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